Live streams are a way to stand out from the crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. There’s no reason to go live if you don’t have an audience and you won’t have an audience without promotion.
Your live stream is a virtual event, so treat it as you would any other event. There are several ways to build buzz, on and off YouTube.
People build their online communities with the help of live streaming strategies, especially using YouTube Live streaming. Out of all the other platforms that now offer live streaming services, there are definite advantages of using live streaming on YouTube.
Who should use YouTube Live?
A YouTube live video can be used for both personal and professional goals. When talking about the viewers, they usually find topics of interest and then use the app like a search engine. In fact, Google’s ownership of YouTube often influences how your searches on both these apps intermixes.
Benefits of YouTube Live Streaming –
Here are some of the key benefits of live streaming on YouTube:
1. Monetization of Live videos
While Facebook live is popular out of all the social media platforms that provide live streaming services. It is easy monetization of the live videos. There are several options that streamers or YouTube streaming service companies have to gain much-needed support some of them are:
- By allowing viewers to support you through Super Chat, it is a win-win situation as they get to promote themselves as well.
- Although they may cover some parts of your stream, you can even have display and overlay ads.
- Get channel membership which takes a subscription fee from any users who are to subscribe to your channel.
2. Cost-effective medium
You can become a user, a content creator and later earn from your YouTube without spending anything. Since the videos are live, there are no multiple-takes or post-production costs added to your budget. Most of the time, all the tools or features are available to you even at the beginner’s level, helping you save time and money.
3. Establishing your brand
In a survey by HubSpot, it was found that 70% of all YouTube audiences make purchase decisions based on what they watch. That is why branded content and exposure to such videos benefit everyone in their personal and professional endeavors. It indicates that people want to find your videos online and suggested videos from
4. Maximize your reach
Videos on demand do not get as high a reach as live streaming on YouTube. It has been noted that the audiences on YouTube and Facebook prefer live videos far more than pre-recorded ones. This raises the chances of your live videos ranking higher in searches, ultimately reaching to more people.
5. Live webcasting from anywhere
What makes YouTube the best live video streaming platform is that there is no need for an elaborate production or a lot of equipment. With just a smartphone or camera and decent internet service, you can easily go live anywhere.
6. Connecting with your audience
As you may have seen with many of the YouTubers, content creators online usually have a weekly schedule for posting videos or hosting live streaming sessions. These weekly YouTube live stream events not only build a loyal audience base but also create the anticipation for your content. This is a great way to create a connection with the viewers, leading you to have a better-established brand.