The COVID-19 pandemic has reshaped various aspects of our lives, and one of the most significant changes has been the rise of influencers in the digital landscape. As people turned to social media for connection, entertainment, and information during lockdowns, the influencer economy experienced a boom. This blog explores how... read more →
Dec
07
Dec
07
Lighting is one of the most crucial aspects of filmmaking, influencing everything from mood and tone to the viewer’s perception of a scene. The journey of lighting technology has been nothing short of transformative, evolving dramatically over the years to meet the demands of filmmakers and the expectations of audiences.... read more →
Dec
07
The film industry is a vibrant tapestry woven from the stories, experiences, and creativity of filmmakers from all walks of life. Here at Paxton Equipment, we believe in supporting local talent and showcasing their journeys. In this blog, we’ll feature interviews with emerging filmmakers from our community, exploring their inspirations,... read more →
Nov
04
As the filmmaking industry continues to evolve, so does the technology that supports it. From advancements in camera technology to innovative lighting solutions, filmmakers are constantly seeking the best tools to enhance their creative vision. Here are some of the top trends in filmmaking equipment to look out for in... read more →
Nov
03
Whether you’re a seasoned filmmaker or just starting out, having the right equipment can make all the difference in producing high-quality content. From cameras to lighting and audio gear, knowing what to invest in is crucial for creating stunning films. Here’s a look at the top 10 essential filmmaking gear... read more →
Oct
26
Filmmaking has undergone a remarkable transformation since its inception in the late 19th century. From the early days of analog film to the current dominance of digital technology, the evolution of filmmaking reflects not only advancements in technology but also changes in storytelling techniques and audience engagement. In this blog,... read more →
Oct
24
In recent years, podcasting has surged in popularity, becoming one of the most engaging forms of media. As audiences seek convenient and immersive content, podcasts have emerged as a powerful platform for storytelling, education, and entertainment. This blog explores the evolution of podcasting, its impact on various industries, and tips... read more →
Oct
21
In the ever-evolving world of videography, the tools we use can make a significant difference in the quality of our work. Today, we’re diving deep into a head-to-head comparison of two powerhouse devices: the Sony FX3 and the iPhone 16 Pro Max. With Paxton Equipment offering both for rent, we... read more →
May
25
Sony has filmmakers buzzing with its two powerful full-frame mirrorless cameras: the A7S III and the FX3. Both boast exceptional low-light performance, stunning image quality, and professional-grade video features. But with some key differences, choosing the right one depends on your shooting style and needs. Let's delve into the nitty-gritty:... read more →
May
18
The captivating beauty and variety of birds make them a natural subject for photography. But capturing that perfect shot takes a bit more than just pointing your camera and clicking. This guide will equip you with the essential knowledge and tips to get started in the exciting world of bird... read more →